
2024 · Michael Gracey
How Better Man has been received, argued over, and remembered.
One of the most spectacular box-office bombs of its moment — a ~$100M biopic that barely grossed $20M because America had no idea who Robbie Williams was — yet critics loved it, and almost immediately the flop became the pitch: word-of-mouth turned 'the monkey movie' into a see-it-to-believe-it favourite.
The eternal debate: is rendering Robbie Williams as a CGI chimp a stroke of genius that saves the film from biopic mediocrity, or a gimmick propping up an otherwise formulaic rise-fall-redemption arc?
It lives in culture as 'the Robbie Williams monkey movie' — the CGI chimp became an instant meme — while the 'Rock DJ' one-take musical number down Regent Street gets shared and rewatched as one of the great modern movie musical sequences.
A fast-tracked cult object: Letterboxd's beloved underdog flop, routinely invoked as proof that the music biopic formula can be redeemed if you're willing to get weird.