
2022 · James Cameron
How Avatar: The Way of Water has been received, argued over, and remembered.
Written off pre-release as a punchline — 'Avatar has no cultural footprint' was practically a meme genre of its own — it then grossed over $2.3 billion and became one of the highest-grossing films ever, cementing the 'never bet against James Cameron' rule of internet film discourse.
The forever-war: is Cameron's spectacle-first, thin-script filmmaking transcendent big-screen cinema or just a very expensive tech demo — and does a film this huge actually leave a cultural mark?
Its biggest meme predates it: the whole 'Avatar leaves no cultural footprint' discourse, plus SNL's beloved 'Papyrus' sketch about the franchise's font — which the sequel's release cycle gleefully revived, with Cameron himself in on the joke by then.
A box-office colossus with a shrug-shaped Letterboxd rating — the canonical example of a film everyone saw, few call a favourite, and cinephiles keep arguing about anyway.