
2022 · S. S. Rajamouli
How RRR has been received, argued over, and remembered.
A monster hit in India from day one, RRR's real arc happened in the West: a slow-burn 2022 word-of-mouth phenomenon fueled by Netflix, rapturous repertory screenings, and filmmaker endorsements, culminating in an Oscar and instant crossover-classic status.
Film fans still argue over whether its maximalist joy can be separated from its politics — critics of the film read a nationalist subtext into its history-remixing, while devotees insist that reading flattens what Tollywood spectacle is doing.
'Naatu Naatu' escaped the film entirely — a global dance challenge, a show-stopping live Oscars performance, and the first song from an Indian film to win Best Original Song; the interval-point 'friendship handshake' imagery is endlessly memed and referenced.
It's the film that made Western cinephiles reckon with Telugu cinema — an instant Letterboxd darling and the default 'you have to see this on the biggest screen possible' recommendation of the 2020s.
Influences S. S. Rajamouli has publicly named — the director's own word, distinct from the inferred lines of influence.