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Transformers One · essays & theory

2024 · Josh Cooley

A reading · through the lens of theory

Two miners in a tunnel under Cybertron. Neither of them can turn into anything.

That is the opening condition of Transformers One, and it is a strange thing for this franchise to do to itself. The property is named after a verb. Josh Cooley begins by taking the verb away. Orion Pax and D-16 have no cog, the internal part that lets a Cybertronian fold into a vehicle, and without it they are simply labor: bodies that go down, dig, and come back up. Hold onto that missing part. Everything the film is doing lives inside it.

It is also the cleanest way into a set of ideas from Gilles Deleuze that fit a toy movie considerably better than they fit most serious cinema.

Deleuze spent two books sorting film images by what they do. Some perceive. Some register feeling. Most act. But he reserved a category for images that only work because of something the audience carries in from outside: the relation-image, where meaning is assembled from connections the viewer holds and the characters do not. His exemplar was Hitchcock, whose films run on a gap between what we know and what the person on screen knows, so that the tension has nowhere to go except into us. Deleuze's formulation was that the spectator gets included in the film as a third term.

Transformers One is a relation-image machine, and it is unembarrassed about it. You cannot watch this movie innocently. Every scene of two friends covering for each other in the mines plays against a fact you brought with you from a cartoon, a toy shelf, or five live-action films: one of them becomes Optimus Prime, the other becomes Megatron, and they will spend eternity trying to kill each other. Call it dramatic irony and you are right. What Deleuze adds is that it is not a flourish laid over the story. It is the film's mode of operation, which means the film does not finish on screen. It finishes in you.

That reframing turns the obvious objection inside out. A prequel about characters whose destiny is already public sounds like a film with no suspense available to it. In the relation-image, fixed fate is not the absence of tension. It is the supply.

Deleuze, following Peirce, splits this regime into finer parts, and two of them are unusually useful here. A mark is an object locked into a habit: see this, expect that. A demark is what happens when the habit breaks, when the object turns up outside its customary chain and you have to read it instead of recognizing it.

This film is built almost entirely out of marks, because forty years of merchandising built them for free. Character design is the clearest case. Orion's silhouette already leans toward Optimus; D-16 already carries Megatron's shoulders. You are not being told anything. You are being reminded of something you were never taught. And the deepest mark in the property is not visual at all. It is the transformation sound, that ratcheting cascade, an audio signature so fused to the brand that it works as trademark across four decades of television, film, and plastic.

Then Cooley withholds it. Because transformation is gated by the cog, the sound cannot fire as reflex. That is precisely a demark: the most habitual signal in the franchise, pulled out of its chain, so that when it finally arrives it lands as an event in the plot rather than punctuation in a fight. One production decision, and it does more narrative work than most of what the live-action cycle attempted. It converts a merchandising tic back into a dramatic action.

The cog itself is what Deleuze calls a symbol, the one object that condenses a film's organizing relation. It is a machine part and a class ticket in the same casting. Who has one, and who stays in the tunnel.

Under all of this runs a straightforward, well-built action-image in its large form: an encompassing situation presses down until somebody's decisive act changes it. Deleuze called that encompassing situation a synsign, and here it is literally designed. Production design puts the elite on the surface and the mining caste underneath, so the hierarchy is something you look at rather than something a character has to explain. The pressure resolves at the film's hinge, the discovery of what Sentinel Prime actually is and what Cybertron's history actually was, after which the register turns from adventure toward tragedy.

What is good about the turn is that the two friends read identical evidence and split. Orion goes toward coalition and reform. D-16 goes toward vengeance and rule. Deleuze would call this a binomial, a duel of forces that organizes a film's whole world, and the unusual thing is that both parties are right about the lie. Brian Tyree Henry plays the radicalization as reasoning rather than corruption, so Megatron arrives with a legitimate grievance intact. In a PG family animation that is a real risk. It is also why the tragedy holds.

Watch D-16's face through that stretch and you can see the technical problem the film solved. A metal face has no muscles. Deleuze divides the close-up into a reflecting face, which holds one steady quality, and an intensive one, where small movements accumulate toward a threshold — he called the second kind a potisign, an icon of power, feeling climbing toward the point where it converts into an act. Henry's D-16 is intensive throughout, and the animation gets there with lens-iris, plate, and light behaving across engineered surface, which is the ILM house skill turned inward. That craft is inherited. WALL-E proved you could build an interior for a hard-surface machine out of optical eyes and servo posture, and The Iron Giant established that a robot's arc could be genuine ethical self-authorship, a choice about what kind of being to be.

The rest of the lineage is just as legible. The 1986 animated feature supplied the willingness to treat mechanical death and a leadership rupture as opera, plus the convention of famous voices for robots. The 2007 live-action film supplied ILM's transformation rig, thousands of nested parts folding through a body, which Cooley simplifies into silhouettes readable as caste. Revenge of the Sith is the structural reference case for brothers-in-arms curdling into enemies under total audience foreknowledge. And Cooley carried his own Pixar discipline over from Toy Story 4: subordinate spectacle to a relationship, route every emotional beat through something that is not human.

The significance is modest and real. This is a film that recognized its merchandising signs as a semiotic resource rather than a constraint, and then spent them deliberately instead of reflexively. That method is repeatable, and it is sitting there for whoever inherits a legacy property next. That the picture underperformed commercially while collecting the franchise's warmest reviews is a fact about 2024 audiences, not about the work.

One thing it opens and cannot close. Given what Sentinel turns out to be, D-16's reading of the evidence is arguably the more accurate one. The film cannot say so, because we already own the ending and the ending requires Optimus. Watch it again and keep your eye on who is permitted to change shape, and on what it costs the film to make the right conclusion the losing one.

Concepts in play