
2019 · Susana Garcia
How My Mom Is a Character 3 has been received, argued over, and remembered.
A record-smashing crowd-pleaser in Brazil in 2019, it took on a whole new emotional weight after star Paulo Gustavo died of COVID-19 in 2021 — what was once a light family comedy is now widely rewatched as a farewell to his beloved Dona Hermínia.
The classic audience-vs-critics split: Brazilian critics tend to shrug at the broad Globo Filmes comedy formula, while audiences made it a phenomenon and defend it fiercely.
Dona Hermínia — Paulo Gustavo's motormouthed matriarch, born in his hit one-man stage show — is one of modern Brazil's most quoted and memed comic characters, her rants endlessly recycled across Brazilian social media.
On Brazilian Letterboxd it's less a movie than a shrine — a comfort-watch turned tribute object, with review sections full of homages to Paulo Gustavo.